Genuinely In-Home Care · Charlotte, NC

Non-medical in-home care for older adults across Charlotte and the surrounding North Carolina counties.

We help with the daily tasks that get harder with age, so your parent or grandparent can keep living in the home they know.

  • Licensed non-medical agency
  • Based in Charlotte
  • Serving 10 NC counties
A caregiver in blue scrubs smiling with an older woman seated comfortably at home

What we do

Care that fits the day, not the other way around

Three kinds of non-medical help, shaped around your family's situation.

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Why families call

Families come to us at all kinds of moments

There's rarely one single reason. Usually it's a few small things adding up until someone says: we could use a hand.

After a fall — or before one

A fall, a near miss, or routines that have started taking much longer than they used to. Having someone there for bathing, dressing, and moving around the house takes the riskiest parts of the day off everyone's mind.

When the house starts slipping

Laundry piling up, meals getting skipped, long stretches of the day spent alone. Companion care keeps the ordinary rhythm of the week going — and gives your loved one someone to talk with.

When family can't be there

You live across town, or across the country. Work, kids, and distance are real. A caregiver in the home means someone is there on the days you can't be — and you hear how things are going.

When the caregiver needs a break

If you're the one doing the caring, you already know: it leaves no room to rest, work, or get to your own appointments. Respite care covers a few hours, a day, or longer, so you can step away without worry.

Where we work

We're based in Charlotte and cover the surrounding region

Our state license covers 10 North Carolina counties — from Uptown high-rises to farmhouses outside Vale. Wherever home is in this region, we can talk about care there.

See the areas we serve

A conversation costs nothing

You're not committing to anything by calling. A conversation costs nothing, and there's no pressure to go further. Tell us what's going on at home, and we'll tell you honestly what we're licensed to help with.

Home · Services

Services

Every family's situation is a little different. Here's what we're licensed to do.

Our scope, plainly stated

We're a non-medical home care agency. We don't do skilled nursing, wound care, injections, physical therapy, or any clinical treatment, and non-medical care isn't a stand-in for that. Not sure if what you need falls inside our scope? Call and ask — we'd rather tell you straight than guess.

Not sure which kind of care fits?

That's what the free consultation is for. Tell us what's happening at home and we'll help you sort out what would actually help.

Home · Services ·

How we help

    When families reach out

      Start with a free conversation

      Whatever the situation, care starts the same way: a free conversation about what's going on at home, and what we're licensed to cover. No obligation to go further.

      Home · Areas We Serve

      Areas We Serve

      We're based in Charlotte and provide non-medical in-home care across 10 North Carolina counties — the area our state license covers.

      Home care is a logistics problem as much as a caregiving one. A caregiver who has to fight across the county in rush hour arrives late and leaves early — so we think carefully about distance, drive times, and matching caregivers with families they can actually reach, reliably, week after week.

      The region isn't one place: bridge crossings over the Catawba, the long drives out past Wingate, the gap between an Uptown high-rise and a farmhouse outside Vale. Our service area is set by the state license, county by county — and within it, we'll tell you honestly whether we can cover your home well.

      Towns are examples, not a boundary

      The towns listed on each county page are examples, not a boundary. The service area is the whole county. If your town isn't named, call us — if you're in one of these 10 counties, we can talk about care at your home.

      Care starts with a conversation

      Whatever the situation, care starts the same way: a free conversation about what's going on at home, and what we're licensed to cover.

      Communities we serve in this county

      These towns are examples, not a boundary — the service area is the whole county. Don't see your town? Call us at +1 (980) 502-2187 and ask.

      Our services in this county

      Home care in starts with a conversation

      A free conversation about what's going on at home, and what we're licensed to cover. No pressure, no obligation.

      Home · About

      About Genuinely In-Home Care

      A non-medical home care agency based in Charlotte, North Carolina — built around a simple belief: home is worth staying in, with the right help.

      Why we exist

      Almost everyone would rather stay in their own home. The familiar chair, the light through a particular window, the neighbor who waves in the morning. These are not small things. They are what makes a place feel like yours.

      What usually pushes people out of their homes isn't one big event. It's the ordinary things getting harder, one at a time: the bath that no longer feels safe, the laundry that doesn't get done, the long quiet stretches of the day. We exist to help with exactly those ordinary things — so home stays home, longer.

      Our care philosophy

      Care is not a checklist. Two people needing help with the same task may need it in completely different ways — one wants company and conversation, the other wants quiet competence and no fuss. We start by listening, and we shape help around the person, their routines, and how they like their home run.

      A caregiver standing with an older woman in a bright kitchen, both smiling

      Our mission

      To provide compassionate, dependable, non-medical in-home care that lets people live safely and comfortably in their own homes, and to give their families genuine peace of mind.

      Our vision

      To be the home-care agency families in the Charlotte region recommend to each other, because of how we treated someone they love.

      Who our commitment extends to

      Clients

      Care that respects your home, your routines, and your say in how things are done.

      Family members

      Honest communication and real peace of mind — you'll know how things are going at home.

      Our caregivers

      Fair treatment, clear expectations, and support. Good care starts with people who are looked after themselves.

      Our office staff

      The people who answer the phone and solve the logistics — treated as part of the care team, because they are.

      How we work

      Locally rooted

      We're based in Charlotte and cover 10 surrounding North Carolina counties — close enough to know the roads, the towns, and what a drive across the county really involves.

      Non-medical, clearly defined

      We do non-medical care only, and we say plainly what that includes and what it doesn't. No skilled nursing, no clinical treatment — and we'll tell you if what you need is outside our scope.

      How our caregivers are selected

      Every caregiver goes through screening, reference checks, and a background check before setting foot in a client's home. But checks alone don't tell you who someone is, so the last step is a real conversation: how they talk about the people they've cared for, and whether they'd treat your family the way they'd treat their own. Skills can be taught. Being there for someone, consistently and kindly, is what we hire for.

      Get to know us the easy way

      Start with a free conversation — no obligation. Ask us anything about how we work and what we can cover at your home.

      Home · Careers

      Work with us

      If you genuinely like caring for people, we'd like to hear from you. The work is non-medical care, done in the homes of the people we serve.

      We're after people who actually like caring for others. The job is companionship, personal care, and practical support, in the home of the person receiving it.

      We're building a team around real relationships: trust, respect, and showing up. Skills can be taught. Being there for someone, consistently and kindly, is what we hire for.

      Here's what to expect

      These are the steps we ask every applicant to complete:

      1. Apply below

        Fill out the application form on this page — it takes a little while, because we ask about experience, references, and availability.

      2. We review and reach out

        We read every application. If it looks like a fit, we'll contact you by phone or email to talk.

      3. Screening and checks

        Reference checks and a background check, as North Carolina requires for home care workers (NC General Statute 131E-265).

      4. A real conversation

        We meet and talk about the work honestly — the good parts and the hard parts — before anyone is placed in a client's home.

      Genuinely In-Home Care is an equal opportunity employer.

      Job application

      Fields marked * are required. When you submit, your application comes straight to us — no email needed.

      1 · Personal information
      2 · Position & availability
      3 · Education & credentials
      4 · Employment history

      Most recent employer *

      Previous employer (optional)

      5 · References

      Three professional references — please don't list relatives.

      6 · Background disclosure

      North Carolina law (NC General Statute 131E-265) requires us to ask every applicant about criminal history before employment in home care.

      7 · Resume & signature

      Home · Contact

      Contact us

      Whether you're ready to set up care or just starting to look into it, we're glad to talk. It costs nothing to ask a question.

      Talk to us

      If you'd rather talk than type, that's fine. Just call.
      +1 (980) 502-2187
      Based in Charlotte, NC — serving 10 surrounding counties. See the areas we serve.

      Please note

      This form isn't watched around the clock. If someone's in danger or needs urgent medical help, call 911.

      Send us a message

      Tell us a bit about what's going on and how to reach you. We'll get back to you by phone or email, whichever you'd rather.

      Home · Free Consultation

      Get a free consultation

      A conversation about what's going on at home, and what would actually help. It's free, and there's no obligation to go further.

      How it works

      We talk it through, by phone or at your home. You tell us what's going on and what you're hoping for. It costs nothing, and you're not committing to anything.

      1. Reach out

        Call us, or send the short form on this page. Pick whichever fits best — you can talk it through with us either way.

      2. We listen first

        What's changed at home, what a normal day looks like now, and what would make the biggest difference.

      3. Honest next steps

        We'll tell you what we're licensed to help with — and say so plainly if what you need is outside our scope. No pressure either way.

      Rather just call?

      Call +1 (980) 502-2187 or email info@genuinelyinhomecare.com.

      Request your free consultation

      Just your name and a phone or email — that's all we need.

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